LinkedIn Adds New Features to Help Marketers Better Promote Virtual Events

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LinkedIn Adds New Features to Help Marketers Better Promote Virtual Events October 23, 2020 CEN News In the five months since the launch of the LinkedIn Virtual Events platform, LinkedIn has hosted more than 200,000 events. Now, after consulting with organizations on how to add more value to the platform, the company is rolling out a series of new features designed to help event professionals organically grow their attendees, collect leads from event sign-ups, and boost reach through sponsored ads and retargeting capabilities. Growing Attendees Organically To help event pros promote their events to specific audiences, LinkedIn has added new organic discovery features that include personalized event recommendations in the My Network tab and a new weekly Events digest email. When organizations post an event on their page, LinkedIn will also automatically notify those followers who are most likely to attend based on various criteria, including their interests. Collecting Leads One of the biggest requests from organizers involved the ability to capture leads from events, so LinkedIn now provides groups with a free registration form that allows them to collect the names and emails of the people who sign up. They can then download the list from their...

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