Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps

Kait Shea | Event Marketer

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to them. The approach means brands […] The post Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps appeared first on Event Marketer ....

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