PCMA’s CL21 opens up its omnichannel showcase via MBS Singapore’s Global Broadcast Center

Paul Colston | CMW

PCMA’s Convening Leaders (CL21) has kicked off, 11-15 January, this year as a global omnichannel showcase of business events. Audiences this year have the flexibility to participate how and where they choose. While Houston, Texas, had initially been chosen to host the in-person event, the spread of the Covid pandemic, meant that PCMA moved to connect its CL21 participants in different regions/countries mainly via Marina Bay Sands Global Broadcast Center hub in Singapore. “The collaboration is a testament to Singapore’s position as a key MICE hub as well as PCMA’s resilience to adapt and emerge stronger from the pandemic”, said Dr Edward Koh, executive director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board, which has partnered to stage the event. Keynote speaker this year is Thomas Friedman, a three-time Pulitzer Prize-winning journalist and bestselling author. “During a time when the business events industry has been drastically affected by the pandemic, Friedman’s message will inform and inspire our audience,” said PCMA president and CEO, Sherrif Karamat. “Through our partnership with Singapore Tourism Board we are excited to showcase what an omnichannel event looks like; launching a Global Broadcast Center in Singapore as part of our biggest event showcases our commitment...

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