The Good, The Bad, and The Ugly

Stuart Wood | CMW

Angie Harms of London-based event management software company Shocklogic runs through some common mistakes for virtual events, and makes some suggestions for how to improve them. The unavoidable shift to online events has highlighted a surprising number of advantages that many organisations will find difficult to ignore, even in a post-Covid world. It seems safe to say virtual events are likely to remain a significant part of the industry landscape for the foreseeable future, and it’s well worth exploring what they have to offer. Here are a few of the key selling points for taking your event online: – Virtual events are global: They allow anyone, anywhere in the world to attend, and this increased reach can also expand sponsorship opportunities. – They are sustainable: The environmental benefits associated with reductions in travel, printed materials, and other onsite waste speak for themselves. – They are flexible: Venue availability becomes a non-issue, and since content can be left online indefinitely, the life cycle of the event is easily extended. – They save time and money: For attendees, virtual events eliminate the need to purchase flights and book hotels. For organisers, the costs associated with venue hire, onsite...

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