Cvent releases 2021 Travel Managers Report

Stuart Wood | CMW

Event technology company Cvent has released its 2021 Travel Managers Report. The report was completed by independent research company Censuswide, and was based on more than 500 survey responses from corporate travel managers (CTMs) in the UK, Germany, France, Spain, Italy and Netherlands. The report found that the hospitality industry will need to adapt and evolve its practices to support the changing travel and event planning requirements of CTMs. CTMs across the UK and Europe stated that for future sourcing of venues, stringent health and safety protocols (including Covid-19 tests at hotels), larger rooms better equipped for working and meetings, and more outdoor space will be key considerations. As such, hoteliers looking to capitalise on the RFP opportunities in 2021 and 2022 will need to focus on these areas in their sales and marketing efforts, and negotiations. Hoteliers will also need to adapt pre-pandemic corporate programme strategies and offer more flexible pricing models, as more than half of CTMs in the UK and Europe (58%) stated that they will request dual or dynamic rates during their negotiations for 2022 bookings. Diana Marin Acosta, SVP of sales and distribution at NH Hotel Group, said: “At NH Hotel Groups we foresaw the...

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