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25 November 2021 | Oliver Thomas | CMW

  The Maldives are looking to grow their brand beyond their holiday ‘getaway’ reputation and show off the location’s strengths as a MICE destination. Dr Abdulla Mausoom, minister of tourism for the Maldives, stated at the Visit Maldives London event: “Maldives is an ideal holiday destination, and everyone knows about it. But, also, Maldives is a MICE destination where we are diversifying our product and where we want all the markets to be visiting and experiencing the various products we have.

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