UK’s One Industry One Voice lobby rebrands to The Power of Events

09 May 2022 | Christopher Barrett | CMW

One Industry One Voice (OIOV), the UK coalition of associations and businesses created to champion the country’s events industry, has been expanded and rebranded The Power of Events (UK). The recently formed collaborative not-for-profit organisation has been built on the back of OIOV, which was launched in July 2020 to represent seven core event industry sectors, including outdoor events and festivals, and provide a collaborative campaign vehicle during the pandemic. OIOV and The Power Of Events founder Rick Stainton said the newly rebranded initiative will provide a dynamic, formalised and appropriately financed structure, developed in partnership with the core sectors’ main associations and 10 of the leading University Event faculties across the UK.

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